Ballard is recognized as a world leader in proton exchange membrane (“PEM”) fuel cell development and commercialization. The company’s business strategy is a two-pronged approach to build shareholder value through the sale and service of Power Products and the delivery of Technology Solutions.

• In Power Product sales, Ballard’s focus is on meeting the power needs of their customers by delivering high value, high reliability, high quality and clean energy power products that reduce customer costs and risks.
• Through Technology Solutions, Ballard’s focus is on enabling their customers to solve their technical and business challenges and accelerate their fuel cell programs by delivering customized, high value, bundled technology solutions.

Ballard uses an Integrated Management System registered to ISO9001 and ISO 14001 standards, as well as robust internal practices in the areas of automotive core tools, quality, environment, health, and safety that conform to the requirements of ISO/TS 16949 and OHSAS 18001. Ballard strives for continuous manufacturing improvement through practices such as Lean Manufacturing, 5-S and advocacy of Six Sigma.