Canadian Hydrogen and Fuel Cell Association

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Webinar

Webinar

WE ARE COMMITTED TO PROVIDING RELEVANT RESOURCES TO OUR MEMBERS.

In the spring of 2013, we launched our first seven-part webinar series "Selling Canadian Clean-Tech to the World" to provide members with information and tools to market clean technology internationally.

The webinar programme was adapted and enhanced from the successful Going Global training series that was developed by Forum for International Trade Training (FITT). Our series addresses the specific opportunities and challenges of marketing clean technology by examining trade-planning, international execution, trade-financing and cultural sensitivities.

 

TO VIEW THE RECORDINGS OF THE WEBINARS LISTED BELOW PLEASE LOGIN- AVAILABLE EXCLUSIVLY TO CHFCA MEMBERS.

Thursday Feb 21, 12:00 noon – 1:15pm PST
#1 An Introduction to International Trade: Taking Canadian Clean-Tech to the World

Wednesday Feb 27, 12:00 noon – 1:15pm PST
#2 The Essential Role of Market Research in Marketing Canadian Clean-Tech to the World

Wednesday March 6, 12:00 noon – 1:15pm PST
#3 International Marketing: Selling Canadian Clean-Tech to the World

Wednesday March 13, 12:00 noon – 1:15pm PDT
#4 Introduction to International Trade Finance: Making it Possible to Say “Yes” to Overseas Orders

Wednesday March 20, 12:00 noon – 1:15pm PDT
#5 Selling Canadian Clean-Tech into Overseas Business Cultures: South Korea and China

Wednesday March 27, 12:00 noon – 1:15pm PDT
#6 Selling Canadian Clean-Tech into Overseas Business Cultures: India and South Africa

Wednesday April 3, 12:00 noon – 1:15pm PDT
#7 Selling Canadian Clean-Tech into Overseas Business Cultures: Brazil and Latin America


Principal Webinar Leader


 

 

 

 

 

 

 

The Series was led by Gustavo Zentner, President of InterPOC Inc, a  Canadian consulting and training company specializing in international  trade. At InterPOC he is responsible for all strategic business plans  designed for InterPOC Inc's clients and associates. He works with manufacturers to design business development and export strategies,  implements sales programs, and negotiates international contracts.

In addition to his work with private sector companies engaged building  their international trade, he has also worked at the senior levels helping  provincial governments enhance global trade and business relations.  While working abroad he helps clients set up local agents, advises on the  legal and financial aspects of international trade and provides marketing  advice. He communicates fluently in four languages.

Mr. Zentner earned his Master in Business Administration in Canada and  subsequently studied overseas in International Relations, Marketing,  Business, and Organizational Leadership. He recently earned the highest  possible designation as a Certified International Trade Professional from  Canada’s Forum of International Trade and Training

 


For Gustavo's full bio, please click here.

 

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