In the spring of 2013, we launched our first seven-part webinar series "Selling Canadian Clean-Tech to the World" to provide members with information and tools to market clean technology internationally.
The webinar programme was adapted and enhanced from the successful Going Global training series that was developed by Forum for International Trade Training (FITT). Our series addresses the specific opportunities and challenges of marketing clean technology by examining trade-planning, international execution, trade-financing and cultural sensitivities.
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Thursday Feb 21, 12:00 noon – 1:15pm PST
#1 An Introduction to International Trade: Taking Canadian Clean-Tech to the World
Wednesday Feb 27, 12:00 noon – 1:15pm PST
#2 The Essential Role of Market Research in Marketing Canadian Clean-Tech to the World
Wednesday March 6, 12:00 noon – 1:15pm PST
#3 International Marketing: Selling Canadian Clean-Tech to the World
Wednesday March 13, 12:00 noon – 1:15pm PDT
#4 Introduction to International Trade Finance: Making it Possible to Say “Yes” to Overseas Orders
Wednesday March 20, 12:00 noon – 1:15pm PDT
#5 Selling Canadian Clean-Tech into Overseas Business Cultures: South Korea and China
Wednesday March 27, 12:00 noon – 1:15pm PDT
#6 Selling Canadian Clean-Tech into Overseas Business Cultures: India and South Africa
Wednesday April 3, 12:00 noon – 1:15pm PDT
#7 Selling Canadian Clean-Tech into Overseas Business Cultures: Brazil and Latin America
Principal Webinar Leader
The Series was led by Gustavo Zentner, President of InterPOC Inc, a Canadian consulting and training company specializing in international trade. At InterPOC he is responsible for all strategic business plans designed for InterPOC Inc's clients and associates. He works with manufacturers to design business development and export strategies, implements sales programs, and negotiates international contracts.
In addition to his work with private sector companies engaged building their international trade, he has also worked at the senior levels helping provincial governments enhance global trade and business relations. While working abroad he helps clients set up local agents, advises on the legal and financial aspects of international trade and provides marketing advice. He communicates fluently in four languages.
Mr. Zentner earned his Master in Business Administration in Canada and subsequently studied overseas in International Relations, Marketing, Business, and Organizational Leadership. He recently earned the highest possible designation as a Certified International Trade Professional from Canada’s Forum of International Trade and Training
For Gustavo's full bio, please click here.
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