Innovation Director, Corporate Strategy

Toyota is Canada’s largest automotive manufacturer and leader in sustainable vehicle technology, including the only manufacturer to retail Fuel Cell passenger Vehicles (FCV) across our Canadian Dealer Network.   At Toyota Canada Inc, I lead and advocate for Toyota Canada’s  Advanced Powertrain strategy and Business Development efforts within Canada.   Promoting and developing future vehicle strategy as well as business partnerships across Mobility (Lyft Mirai in Vancouver) as well as strategic industry partnerships (Edmonton International Airport Hydrogen Pilot).   I have served on the National CHFCA Board for the past year and have supported the federations ability to showcase the application of Hydrogen Fuel Cell Technologies through to a very practical and relevant application in our passenger vehicles and Fuel Cell Modules. In our ongoing efforts to achieve aggressive decarbonization goals, my team and I work tirelessly to advance opportunities that develop and support the Hydrogen Infrastructure and Fuel Cell applications within the Canadian market.

In addition to my current Advanced Powertrain & Business Development role, I have held leadership positions in Marketing, Sales and most recently Strategic Planning & Innovation.  As Director of Marketing, I served as a Board Member for the Association of Canadian Advertisers.  Representing and advocating for the mutual interests of Canadian companies in the field marketing related matters.